Connect + Develop

What is C+D?

It's our version of open innovation: the practice of accessing externally developed intellectual property in your own business and allowing your internally developed assets and know-how to be used by others. Learn more


C+D Product Innovation

C+D partnerships have delivered innovation across all areas of the Company, including break-through product innovations:
  • Olay® Regenerist: world’s top selling skin cream
  • Olay® Regenerist Eye Roller: delivered in market in months,Olay’s #2 global seller
  • Olay® Definity Eye Illuminator: packaging innovation wowed consumers, reapplied across other P&G brands
  • Swiffer Dusters®: market leader sold in 15 global markets
  • Mr. Clean® Magic Eraser®: sold globally, expanded with Erasers for varied cleaning needs
  • Clairol Perfect 10™: category breakthrough. Awards include: 2010 Product of the Year, Consumer Survey of Product Innovations
  • Oral B Pulsonic® Toothbrush: to market in less than one year vs projected five
  • GLAD® Forceflex® and GLAD Press’nSeal®: P&G innovations shared with Clorox for mutual win; GLAD now a Clorox Billion$Brand