Olay Regenerist

Over time, loss of intracellular fortifying hydration causes changes in the volume and shape of millions of individual surface skin cells, leading to an aged, less sculpted facial appearance. Intracellular fortifying hydration, also known as Turgor is normal cellular firmness caused by water inside a cell pressing against cell membranes. Loss of turgor leads to a loss of cell volume and shape which is most easily seen in plant cells.

Plant Cells

                           

The Insight

The power of Turgor to maintain firmness is also most easily seen in plants. Wilting occurs when turgor falls in plant cells as water is lost through evaporation. Watering the plant restores turgor and the plant soon regains its firm, upright shape. In people, as the ability of individual skin cells to maintain turgor diminishes, skin becomes less elastic.

The power of Turgor to maintain firmness is also most easily seen in plants. Wilting occurs when turgor falls in plant cells as water is lost through evaporation. Watering the plant restores turgor and the plant soon regains its firm, upright shape. In people, as the ability of individual skin cells to maintain turgor diminishes, skin becomes less elastic.

turgor demo hands  

Turgor Demo #2:
Skin with decreased turgor remains elevated after being pulled up and released.

As the ability of skin to maintain turgor diminishes  and millions of surface skin cells lose their volume and shape, sagging is accentuated and skin becomes uneven textured. The changes in skin’s topography that can occur with age and loss of turgor can be visualized using FOITS which uses cutting edge technology to digitally recreate a 3-D image of skin’s topography. 

Young SkinOld Skin

Adequate levels of Hyaluronic acid (HA) and a Strong moisture barrier are required for skin to maintain turgor. HA – dubbed “natures moisturizer” because it can bind up to 1000X its weight in water – is plentiful in younger skin but its levels progressively recede with advancing age. HA in skin also provides nourishing hydration to collagen and elastin, the natural components that give skin its elasticity. A strong moisture barrier helps to maintain turgor by preventing moisture loss from the skin.

Hyaluronic Acid

Consequently, as hyaluronic acid levels recede with age and barrier function becomes impaired, millions of facial skin cells progressively lose turgor. Such pronounced changes in an aging face push many women to seek cosmetic treatments to achieve a more sculpted facial appearance. Hyaluronic acid injections are the gold standard of temporary firming solutions, but they do have limitations. They may make a woman look several years younger but such targeted treatments do not address the day to day cellular needs of millions of aging skin cells for intracellular fortifying hydration. According to the American Society for Aesthetic Plastic Surgery, from 2004 to 2005 the total of all cosmetic procedures decreased 4%, but Hyaluronic acid fillers increased 35%!


The Technology:

Olay Regenerist Micro-Sculpting Cream impacts skin’s appearance by helping to fight the loss of fortifying hydration at the cellular level that can cause an aged appearance. Olay Regenerist Micro-Sculpting Cream unique, ultra-luxurious formula contains: The highest concentration of Regenerist’s proprietary amino-peptide complex to help regenerate cells at the skin’s surface and help retain moisture by strengthening skin’s moisture barrier. Intracellular Fortifier with hyaluronic acid and glycerin to help restore turgor to surface skin cells. Hyaluronic acid applied topically can form a hydrated, 3-dimensional meshwork on skin’s surface that draws moisture into individual cells, helping to restore turgor.

graphhydration values

Olay Regenerist Micro-Sculpting Cream provides intracellular fortifying hydration to regenerate volume and shape across 10 million surface skin cells, progressively lifting and micro-sculpting to help: Firm sagging-prone areas, even the jaw line; Smooth skin’s surface; and restore elasticity. In an independent study, Olay Regenerist Micro-Sculpting Cream significantly smoothed skin’s surface after only 24 hours treatment, with the effect progressively increasing at 2 and 4 weeks.

skin time line