Product Development

Product Development

P&G’s first multi-chamber laundry detergent, Tide PODS, adds a whole new dimension to laundry, with an innovative look, feel and performance.

Tide PodsTide Pods
Surfactant Chemistry Breakthrough

P&G’s first multi-chamber laundry detergent, Tide PODS, adds a whole new dimension to laundry, with an innovative look, feel and performance.


Dawn Direct Foam
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<p>Dawn Direct Foam


Dawn Direct Foam

Hand dishwashing detergents play an essential role everyday

The primary purpose of dishwashing detergents (also known as light duty liquids, LDLs) is to remove soils, mainly food material residues, from kitchenware surfaces, including dishes, pots, pans, utensils and a wide range of other items. Although dishwashing detergents can be traced to ancient times, the first modern-day liquid hand dishwashing detergent was developed in the 1940s (Lai, et al, 1997; Mizuno, 1975). Read more


Olay Regenerist
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<p>Olay Regenerist


Olay Regenerist

Over time, loss of intracellular fortifying hydration causes changes in the volume and shape of millions of individual surface skin cells, leading to an aged, less sculpted facial appearance. Intracellular fortifying hydration, also known as Turgor is normal cellular firmness caused by water inside a cell pressing against cell membranes. Loss of turgor leads to a loss of cell volume and shape which is most easily seen in plant cells. Read more


Olay Ribbons
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<p>Olay Ribbons


Olay Ribbons

Breakthrough Dual-Stream Formulation Technology Wraps
Skin in “Ribbons”

Scientists at P&G Beauty have discovered breakthrough patent-pending dual stream “ribbon” technology that allows skin to be wrapped in a thick, creamy lather while providing outstanding moisturization-- without any tradeoffs. Read more


Braun's Pulsonic TechnologyBraun's Pulsonic Technology
Pulsonic Technology

10,000 Micro Vibrations Capture more hair with every stroke for Braun’s most
thorough shave

Breakthrough Pulsonic technology allows for a perfect shave using Braun. The simulation of mechanical, magnetic and electrical properties have been major drivers to design the complex sonic drive system of Pulsonic time- and cost-optimized. Pulsonic is an exemplary case of a highly integrated electromechanical system, in which all components are designed to operate in tandem at optimum conditions. The combination of a high frequency linear motor that drives the dynamic shaver head, together with a new dedicated adaptive cutting system (which could form another innovation story on its own) clearly delivers the desired consumer experience. This could be clearly shown in test with consumers in which Pulsonic clearly outperformed, even among loyal users, a competitor top-of-the-line shaver. Read more