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Research & Development

Consumer Focused Innovation

World Class innovative Research & Development at P&G provides the superior products on which its commercial success is based. This involves creating new products and technologies to serve the needs of our boss, the consumer. We do this by innovating to create new products such as Crest White Strips, Febreze and Swiffer, as well as the continuing improvement of existing products such as Crest toothpaste, Pantene hair care products, Gillette shaving products, Tide laundry detergent and many others.

Our Process
Our Process

P&G Latest Innovations
Latest Innovations


Meet Our Scientists


Publications & Patents


Product Development

Current Research
Current Research