Always was produced in the spring of 1983 as a complete system of feminine protection products consisting of maxipads, minipads, and panty liners. Innovative features included a "Dri-weave" top sheet and "microtextured pattern" lining. The packaging, too, was considered innovative. A full 70% smaller than competing brands, the packages gave retailers a much better return on shelf space while eliminating waste and benefiting the planet. Always products are marketed under the Whisper brand in Asia.
Ariel first appeared in the UK market in 1968 as the only laundry detergent with stain-removing enzymes. Its high-sudsing powder designed for twin-tub and top-loading washing machines yielded immediate success. With the rise in popularity of automatic front-loading washing machines, a suitable low-suds variant was launched in the early 1970s. Ever since, Ariel has vied with Tide for leadership among our laundry brands.
The quilted quicker picker upper, Bounty has been America's most popular paper towel for over 30 years. Bounty paper towels can absorb the most liquid of any household roll towel, thereby providing savings for both consumers' budgets and the environment. What's more, our highly popular "Bounty Mega Rolls" also add to sustainability efforts by reducing the total number of cardboard roll cores needed and produced.
Braun products, whether shavers, coffee machines or epilators, boast premium design, longevity and innovative features. Founded in 1921 and a leader in dry shaving since 1950, Braun has consistently raised the standards in its product categories. With its unmistakable design philosophy, the company has frequently established new trends in the market.
Founded in 1928, Charmin was originally designed to look like feminine fashions of the day. This design was described as "charming" by an employee, and the Charmin brand name was born. Charmin was acquired by P&G in 1957 and in 1978, "Mr. Whipple", Charmin's advertising pitchman, was named the third best-known American--just behind the former President Nixon and Billy Graham.
Crest offers dental hygiene products such as toothpaste, whiteners, toothbrushes, flosses, mouthwash, and more. Launched in 1955, Crest toothpaste was based on a new stannous fluoride formula that grew out of a closely nurtured relationship with researchers at Indiana University. In 1976, the American Chemical Society listed Crest's stannous fluoride among the most notable developments of the previous one hundred years.
Since 1973, Dawn dishwashing liquid has been known for superior grease-fighting power. It's so effective on dishes, pots and pans, that consumers use Dawn on other greasy messes from kitchen appliances and clothing, to oily spots in the garage. And for over 30 years, animal rescue groups have chosen Dawn for wildlife caught in oil spills because it removes the greasy oil while still being gentle on delicate feathers and skin--just like it removes tough grease from dishes while still being mild on your hands.
Downy offers a family of products to help clothes and fabrics look, smell and feel their best. Downy Fabric Softener was first introduced in 1960, and over the years innovations have included the Downy Ball dispenser (for ease and convenience) and Downy Wrinkle Releaser (for use with or without an iron). In our Europe, Middle East, Africa, and Asia markets, Downy technologies are marketed under the Lenor brand.
Gillette Fusion is the first shaving system for men that combines revolutionary blade technologies on the front and on the back of a single shaving cartridge to deliver the best manual shave ever. The Fusion is also available in a battery-powered version that features micro-chip that regulates the voltage and blade action.
To smell it is to love it. Gain was introduced to the market in 1969 as an enzyme-driven stain removal laundry detergent. In 1981, however, Gain decided to reposition the brand for its fresh scent. This scent-focused positioning propelled Gain to become one of P&G's billion-dollar brands in 2007.
After nearly a decade of research into a new dandruff control formula, Head & Shoulders was introduced to the world in 1961. According to one P&G researcher, "It looked like green wall paint and smelled horrible, but it performed well and proved very popular with consumers." Today, Head & Shoulders Classic Clean Shampoo is the top selling shampoo in the U.S. by dollar sales.
The Mach3 is a line of safety razors produced by Gillette and introduced in 1998 after more than $750 million in research and development costs. The three-blade design allows for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation.
Olay offers an array of skin care and personal cleansing products that deliver dramatic improvements in skin appearance for women of all ages. Today, the philosophy of our founding partners back in 1959 remains just as relevant as ever: Combine products that fit a woman's lifestyle with leading-edge technology and a deep understanding of her changing needs, and you have a potent formula for success.
For more than 50 years, Oral-B has produced the highest-quality dental hygiene products for consumers and dental professionals. Oral-B provides manual and power toothbrushes for children and adults, oral irrigators, oral care centers, and interdental products, such as dental floss. Currently, Oral-B brand manual toothbrushes are used by more dentists than any other brand in the world.
For all stages of development, Pampers has products to help little ones stay clean and comfortable. From diapers for babies to pants for toddlers, we've got it covered. Introduced in 1961, Pampers was created by Vic Mills, a P&G chemical engineer who was looking for an easier way to diaper his grandson. The result--Pampers was born.
Pantene is a leader in the field of hair science, developing shampoos, conditioners, stylers and treatments utilizing state-of-the-art technology. Our discoveries in the lab have enabled us to make advancements in hair health. Whether it's fighting frizz, boosting volume, or adding moisture for strength and smoothness, Pantene has a Pro-Vitamin formula that helps hair reach its potential.
Tide was introduced in 1946 as the world's first heavy-duty detergent, and it outsold every other brand within weeks. It became so popular that store owners were forced to limit the quantity purchased per customer. In 2005, Tide Coldwater was introduced, allowing consumers to reduce energy bills by delivering deep cleaning in cold water. And today, all Tide liquids use recyclable packaging, and 2X Ultra Tide's concentrated formula has reduced plastic packaging by 43%, meaning less waste for the planet.
The Global Capability Organizations (GCOs) are company-wide “centers of excellence” to leverage critical mass. They build discipline mastery and ensure we use the best capabilities and technology. They bring deep functional and discipline expertise to our innovation, give us horizontal scale and invest in capabilities and technologies critical for the future. By scaling these efforts, we can address big challenges rather than an individual business unit trying to tackle them on their own. Common learning, technology platforms and capabilities can be quickly leveraged across the business units and provides us with the most productive approach to consistently deliver winning innovation versus the best companies in the world.
Global Business Units (GBUs) focus solely on consumers, brands and competitors around the world. They are responsible for the innovation pipeline, profitability and shareholder returns from their businesses.
Transformative Platform Technologies (TPTs) transform multiple businesses in numerous ways and across many product categories. TPTs focus on improving P&G's sustainability profile by identifying new materials and energy sources. By leveraging scale across units, quickly exploiting emerging technologies and continuously improving P&G's innovation productivity, TPTs work to better delight customers at a lower cost than the competition.